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Axe Teams with Kate Upton, NFL Star to Launch Shower Gel

Brand event in NYC will benefit non-proift Fitness Without Borders.

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By: TOM BRANNA

Editor

To celebrate the launch of Sport Blast, Axe’s new 2-in-1 shower gel, the Unilever brand is partnering with Kate Upton and pro football player Jason Pierre-Paul, who will co-hosthost the Axe Sport Blast Combine House in New York City today. The Axe Sport Blast Combine Housecompetitive is billed as party space that puts a non-traditional spin on the pro football combine. The two will square off in a series of fun challenges, including an intense balance beam standoff and a hardnosed table ten...

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